Research firm Insider Intelligence predicts that the video-sharing app TikTok will make more than $11 billion in ad revenue in 2022, exceeding the combined sales of its rivals Twitter and Snap.
TikTok, which is owned by Chinese company ByteDance, is one of the world’s most popular social media apps, with more than 1 billion active users.
“TikTok’s user base has exploded in the past couple of years, and the amount of time users spend on the app is extraordinary,” said Debra Aho Williamson, analyst at Insider Intelligence.
Twitter and Snapchat are expected to earn $5.58 billion and $4.86 billion in advertising revenue, respectively, in 2022—a combined value still less than the $11 billion projected for TikTok.
