Three months after Switch TV closed its broadcast doors, they officially rebranded as Switch Production studios.
The move comes after the station, in December 2021, announced that it would transition from air to digital broadcast in line with the market demands.
“In character with our core philosophy of being responsive to the needs of the youth and with the ambition to become the go-to media platform for the emerging generation, Switch Media has made a conscious decision to build a new strategy around being digital-first,” the station’s group Chairman, Sahil Shah, stated.
“In view of this, Switch Media will be launching new and exciting services and products in this expanding digital space. We hope to grow this brand together with the technology that comes with it. We assure our stakeholders of our continued presence and support,” he added.
The announcement led to a mass exit from the station’s top anchors and presenters, some of whom have have already joined other media houses.
