Kenyan restaurant chain Artcaffe came on the receiving end of heavy online criticism after announcing a competition seeking to reward creative artists in the country. You would wonder what is the problem with that
Artcaffe welcomed specialists willing partake in the opposition to think of an imaginative art for their coffee cups and simultaneously ‘win huge.’
The café asked creatives to present an art that is “excellent, astounding, rousing, upscale, shocking, striking, catching or delineating what Nairobi intends to you.”
Also, consequently, the top of the line café network expressed it would remunerate the craftsman who structures the best bit of workmanship with free day by day espresso for a year. You read that right… ! Free day by day coffee for a year.
A larger part of Kenyans of Twitter (KOT) were annoyed with that reward and promptly went into overdrive trolling Artcaffe and destroying their ‘free day by day espresso for a year’ blessing.
Endeavors by the eatery to explain that “free everyday espresso for a year” was not a definitive prize and that the triumphant craftsman would likewise profit by introduction, failed to receive any notice. The internet slamming kept, compelling the café back to the point where it all began to include somewhat tops off an already good thing.
Artcaffe now says the craftsman who rises top will get Ksh.100,000 money prize or free every day coffee for a year at the craftsman’s decision.
Notwithstanding that they will get a paid temporary job with the Artcaffe Design Team for 2 months notwithstanding a chance to display and sell their specialty in one of the Artcaffe cafés for two months.
The best specialists profile will likewise be shared out on Artcaffe’s site and all its online life stages and furthermore have their fine art and name imprinted on the remove cups.
The first and second next in line’s will likewise get fluctuating money and presentation prizes.
Radio Presenter Kamene Goro said: “You cannot tell someone that for your hardwork ‘I will give you this intangible thing called exposure.’ Especially for a big organization like Artcaffe. You cannot pay with exposure. Exposure is not currency.”
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