Alaa is about to become an exclusive word for those who want their voice heard. Secretary General of the Central Organization country’s Trade Unions (COTU), Francis Atwoli has applied to use it as well and we all must bow down before him now! If you’re looking at this thinking I’m not sure if I like where this could lead, don’t worry—KIPI said because he wants exclusive rights then users will have pay permission or face consequences such as lawsuits from both parties involved: Al-laa!!!
A phrase that has no English translation is the slogan for Atwoli’s application. His phase caught on in February when he was appearing for an interview with Citizen TV’s JKlive and now everyone knows what it means.
“I told you Jeff, I don’t know who is going to be the President but I know who is not going to be the President, Alaa! Alaa! Alaa,” Atwoli exclaimed, shifting gingerly on the bench. The term became the default response for anything shocking or absurd in Kenya, both online and offline, hours later and for weeks after that.It was used and re-used, and then some. Currently, some enterprising Kenyans are using it on branded, made-to-order tee-shirts.
The trademark battle between Atwoli and KIPI has been going on for years, but now they’re taking it to the next level with a new move that could potentially cost Kenyans more than $5k. The competition is finally over; all you need are some designs or colors worth trademarking (Ksh2 million). The Kenya Industrial Property Institute’s website states that “a sign may consist of one or more distinctive works.” This means any item which can identify your company will suffice–from logos down through social media handles!